Ben & Jerry’s Hopes To Stock Store Shelves With CBD-Infused Ice Cream

New ice cream alert! Well, maybe sometime in the future. Ben & Jerry’s says it plans to step into the CBD game, as soon as cannabidiol is legal at the federal level, and introduce a CBD-infused ice cream. For now, an FDA regulation prevents CBD from being added to food and beverages without its approval.

Photo courtesy: Ben & Jerry’s

“We’re doing this for our fans,” CEO Matthew McCarthy said in a statement. “We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben & Jerry’s way.”

The company is no stranger when it comes to standing up and showing out, whether it be politics or giving us tasty new flavors. The brand even has a whole section on their website dedicated to the issues they care about. See more here.

Still, fans are split – some are all for it while others take umbrage with the company’s politics.

An Instagram post teased fans about the CBD-infused product Ben & Jerry’s is hoping to fill store shelves with soon. At last checked, the post received more than 50,000 likes.

If the ice cream innovation can move forward, Ben & Jerry’s will use sustainably-sourced CBD from Vermont where the company is based.

For more information, visit the Ben & Jerry’s website.