The Deep Roots and Culture of Coffee

You see it in the mug, but where exactly did that coffee come from?

If you clicked this, odds are you’re one of the millions of Americans that reach for a mug of coffee every single morning. Whether it’s a bag from the store or a stop at your neighborhood coffee shop, you’re a big part of the world economy.

But do you really know where your coffee is coming from?

Cue Deeper Roots, one of Cincinnati’s biggest coffee roasters and most popular brands. Since 2012, they’ve been cultivating a coffee culture in Cincinnati with a goal of treating people humanely and removing the veil of the coffee trade.

We sat down for an interview with lead roaster and coffee-buyer Adam Shaw to talk about coffee, farmers and what exactly it means to be “fair-trade.”

Turns out, you play a bigger role than you think.