This Is Why Rainbow Row Is So Captivating

Have you ever taken a stroll down Rainbow Row, and wondered why it came to be painted so many bright pastel colors?

For those who have visited Charleston, South Carolina, the congregation of homes along East Bay Street is a popular tourist destination. The area is called Rainbow Row, named for the pastel-colored historic houses.

The homes weren’t always the popular destination they now are. According to, the area became fairly run down after the Civil War. The shift didn’t happen until 1931, when new owner Dorothy Porcher Legge painted one of the homes a pastel pink – and the rest is history.